Marketing Mix :: essays research papers

Social Systems Analysis of Organizational Planning and Management   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  HUS 643.22   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Systems Analysis –Comp Unit IV-B Purpose: To discuss the components of the marketing mix, outline the product offerings of the agency and define strategic planning from an open systems perspective. Monifa K. Jackson December 26, 2003 Dr. Harold Carter Thesis Development Marketing mix is a management function linking the organization to its external environment. The linking or transaction occurs not only between customers and the organization, but also amongst the organization’s task environment. Kotler & Andreasen (2002) contend that in contrast to those who conceive of marketing largely in terms of communications strategies designed to change customers to fit the organization’s offering, sophisticated marketer’s view the marketing function as more diverse and the marketing objective as, above all, responding to customer needs and wants. A diverse marketing program pays attention not only to communication but also to the nature of the offering, its cost to target audience members, and the channels through which it is made available. The true marketer’s mindset considers that it is the organization that must be willing to adapt its offering to the customer, and not vice versa. At National Pike Health Center (NPHC), this philosophy has been adopted. NPHC agrees that creativity is necessary for survival. All clients will not be able to molded into an already existing program. Change agents must be readily able to view challenges to impacting positive change and adapting to a more flexible style of empowering. Generations change rapidly and what worked for one may not work for another. Staying informed is essential to staying at the forefront of empowerment.   Ã‚  Ã‚  Ã‚  Ã‚  The pilot project focuses on educating families with options to achieving a better education for their children. The foundation of a good education, in which the children are stimulated and motivated to learn and to return to school, is priceless. The classroom is a microcosm of the world. Survival of the academic arena dictates one’s future potential. Children were taught not to give up, but to discover alternative methods of locating valuable solutions.   Ã‚  Ã‚  Ã‚  Ã‚  Kotler and Andreasen (2002) contend the marketing mix is the particular blend of controllable marketing variables that the firm uses to achieve its objective in the target market. There are many variables that create the marketing mix. They are classified into major groups including price, product, place, and promotion.   Ã‚  Ã‚  Ã‚  Ã‚  The product was the delivery of the services to the consumers (target population). The services were distributed within the context of the existing program through group sessions, accurate record keeping, and other client services. Marketing Mix :: essays research papers Social Systems Analysis of Organizational Planning and Management   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  HUS 643.22   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Systems Analysis –Comp Unit IV-B Purpose: To discuss the components of the marketing mix, outline the product offerings of the agency and define strategic planning from an open systems perspective. Monifa K. Jackson December 26, 2003 Dr. Harold Carter Thesis Development Marketing mix is a management function linking the organization to its external environment. The linking or transaction occurs not only between customers and the organization, but also amongst the organization’s task environment. Kotler & Andreasen (2002) contend that in contrast to those who conceive of marketing largely in terms of communications strategies designed to change customers to fit the organization’s offering, sophisticated marketer’s view the marketing function as more diverse and the marketing objective as, above all, responding to customer needs and wants. A diverse marketing program pays attention not only to communication but also to the nature of the offering, its cost to target audience members, and the channels through which it is made available. The true marketer’s mindset considers that it is the organization that must be willing to adapt its offering to the customer, and not vice versa. At National Pike Health Center (NPHC), this philosophy has been adopted. NPHC agrees that creativity is necessary for survival. All clients will not be able to molded into an already existing program. Change agents must be readily able to view challenges to impacting positive change and adapting to a more flexible style of empowering. Generations change rapidly and what worked for one may not work for another. Staying informed is essential to staying at the forefront of empowerment.   Ã‚  Ã‚  Ã‚  Ã‚  The pilot project focuses on educating families with options to achieving a better education for their children. The foundation of a good education, in which the children are stimulated and motivated to learn and to return to school, is priceless. The classroom is a microcosm of the world. Survival of the academic arena dictates one’s future potential. Children were taught not to give up, but to discover alternative methods of locating valuable solutions.   Ã‚  Ã‚  Ã‚  Ã‚  Kotler and Andreasen (2002) contend the marketing mix is the particular blend of controllable marketing variables that the firm uses to achieve its objective in the target market. There are many variables that create the marketing mix. They are classified into major groups including price, product, place, and promotion.   Ã‚  Ã‚  Ã‚  Ã‚  The product was the delivery of the services to the consumers (target population). The services were distributed within the context of the existing program through group sessions, accurate record keeping, and other client services.

Plato’s Unwritten Doctrines from a Hermeneutical Point of View* :: Philosophy Philosophical dialogue Essays

Plato’s Unwritten Doctrines from a Hermeneutical Point of View* ABSTRACT: In this paper, I will show the deep roots of dialogue in Plato’s thought, in order to examine the validity of the so-called ‘esoteric Plato’. The confrontation between dialogicity and unwritten doctrines is the main theme of this article. These two views — Hermeneutics and TÃ ¼bingen School — are not far away on concrete contents, with more or less variations. But it must be noticed that both conceptions of Platonic thinking are contradictory and that is reflected in their explanations of Plato’s own philosophical project. To begin with, I will not compare each point of the Hermeneutic and Tubingen School positions. I will explain, so far as I can understand, why the explanation of the TÃ ¼bingen School is unsatisfactory. (1) These insufficiencies are not related to its deep analysis of the Platonic oral tradition, exactly to its interpretation. (2) The question is wholly hermeneutical and refers to the pretension, extension and value that this oral doctrine can have in Platonic philosophy. I will avoid the content questions, because they are far away from the purpose of this paper. The implicit question in these two trends is the following: can Plato’s own philosophy be reduced to a metaphysical system? (3) The affirmative answer to that question holds the whole account of the TÃ ¼bingen School. But I consider that this assumption is not correct and that it supposes the projection of alien elements to Platonic philosophy. And my task in this contribution is to show why. Plato’s thought has two axes: thematical and formal. Thematically it moves around the Good, and formally, around the dialectic. Both themes are the ground of his whole work and the ideas are not more than the attempt of joining them. The dialectical access to ideas is fully congruous with the question of the Good, at all levels. This is clearly exposed in the beginning of Philebus, (4) where it is necessary to reach the truth about the good through dialogue, with all required efforts. But dialogue is not a combat between enemies to win one position, but the battle between allies supporting the truth. Dialectic is not another thing than the ability to guide a conversation, that is, the capability to dialogue. (5) Because of that, language —exactly (6) — has no secondary position in Plato’s philosophy. Even one of his works is wholly dedicated to that theme — Cratylus —, and there it can be seen that language is neither pure nature nor complete artifact.

How money widens the gap of loneliness in the great gatsby :: essays research papers

The 1920’s in the united States was a time of economic growth in which people lived frivolous lives by believing their money would make them happy. It was a time of alcoholic prohibition and a time of emancipation for women. Thus, it was a time of parties, drinking and wild women for those who could afford it. Those who were at the bottom of society were constantly striving for the top of the economic ladder.   Ã‚  Ã‚  Ã‚  Ã‚  This time era, in Long Island, is the basis of F. Scott’s Fitzgerald’s book, The Great Gatsby. It has become one of the great classics in American literature and is well known for its commentary on social status. Through the introduction of many â€Å"status† oriented characters, Fitzgerald comments on the social lives of those living in the twenties. But does it go beyond the social status issues it addresses, and focus on something deeper? Yes, the characters may focus on their constant climb to economic well being, but more importantly they reveal a theme of The Great Gatsby: in the midst of man’s heart is loneliness and the need to be needed, which is surrounded by the greed of money. â€Å"Gatsby offers a detailed social picture of the stresses of an advanced capitalist culture in the early 1920s† (Fitter), â€Å"Fitzgerald discloses in these people a meanness of spirit, carelessness and absence of loyalties. He cannot hate them, for they are dumb in their insensate selfishness, and only to be pitied.† (Clark).   Ã‚  Ã‚  Ã‚  Ã‚  Fryc 2 The plot, or general development of the story, is carefully designed to grow as the reader gets to know the characters. It isn’t until the last few chapters that the actual events of the story add to the theme. Even then, the character’s reactions to these events are what strengthen the theme of loneliness.   Ã‚  Ã‚  Ã‚  Ã‚  The narrator, Nick Carraway, presents his own view of himself at the beginning of the story. By being the narrator, he only allows the reader to know what he wants them to know about him. He gives the impression that he is an upright human being that â€Å"reserves all judgments† (p.1). However, by the end of the story, he has come to the conclusion that everyone he has come into contact with is shallow and self-absorbed. Although he might give the impression that he is content with life, a small glimpse of loneliness can be seen in him.

Coke

Distribution Gaps in Direct Routes By Anuroop Uppuluri June, 2010 Distribution Gaps in Direct Routes By Anuroop Uppuluri Under the guidance of Shri Himanshu Shekhar Dr. Bikramjit Rishi Capability Developmnet ManagerProfessor HCCB IMT, Ghaziabad June, 2010 Certificate of Approval The following Summer Project Report titled â€Å"Distribution Gaps in Direct Routes† is hereby approved as a certified study in management carried out and presented in a manner satisfactory to warrant its acceptance as a prerequisite for the award of Post-Graduate Diploma in Business Management for which it has been submitted.It is understood that by this approval the undersigned do not necessarily endorse or approve any statement made, opinion expressed or conclusion drawn therein but approve the Summer Project Report only for the purpose it is submitted. Summer Project Report Examination Committee for evaluation of Summer Project Report NameSignature 1. Faculty ExaminerDr. Bikramjit Rishi____________ _______ 2. PG Summer Project Co-coordinatorShri Himanshu Shekhar___________________ Certificate from Summer Project Guides This is to certify that Mr.Anuroop Uppuluri, a student of the Post-Graduate Diploma in Business Management, has worked under our guidance and supervision. This Summer Project Report has the requisite standard and to the best of our knowledge no part of it has been reproduced from any other summer project, monograph, report or book. Dr. Bikramjit RishiShri. Himanshu Shekhar ProfessorCapability Development Manager IMT, GhaziabadHCCBPL New Delhi DateDate Acknowledgement I would like to thank Ms. Saumya Khati (Manager-HR) for giving me an opportunity to work as a summer intern in Hindustan Coca-Cola Beverages Private Limited.I am grateful to Mr. Himanshu Shekhar under whose guidance I have successfully completed this project. I would like to thank Mr. Inderjeet Bindra who has been a constant source of encouragement and without whose guidance this project would not h ave been completed. I would also like to extend my sincere thanks to Mr. Sandeep Rawat for all the support during the course of the project work. I am extremely grateful to Dr. Bikramjit Rishi, whose guidance and valuable suggestions helped me move in the right direction through the course of my nternship. I would also like to thank all the workers in the Dilshad Garden depot and my friends who have directly or indirectly helped me complete this project. Abstract Distribution Gaps in Direct Routes For HCCB By Anuroop Uppuluri Distribution (Place) is one of the four elements of marketing mix, the other three being Product, Price and Promotion referred to as the 4Ps. The importance of a strong and reliable distribution network cannot be over emphasized in an FMCG company.In an FMCG company like Coca-Cola where there is rapid movement of products along the distribution channels (especially in summer when the demand is at peak), a proper distribution network would mean both increased sa les and customer satisfaction. Market Developers (MDs) and Area Market Controllers (AMCs) are the frontline workers who form the strong base of the distribution network in Coca-Cola Company. Any shortcoming on their part will result in loss of sales for the company and also affects the RED scores of the outlets where order does not get delivered.This research was focused on identifying the distribution gaps in direct routes and taking steps to bridge the gaps in order to make the distribution network more efficient. This study is confined to the direct routes of Dilshad Garden depot in East Delhi. The methodology includes the following steps: 1) Collecting the invoice data from invoice history report, and data regarding orders received from the delivery sheets. 2) Matching the invoice data with the delivery sheets to identify the outlets where order has not been delivered. 3) Determining the reason for non delivery from the AMC and cross checking it with the outlet when necessary.Id entifying outlets with persistent problems and solving issues accordingly. The major findings are: 1. The outlet owners are very particular about the SKU that they order. Changing the SKU if the one ordered was not available led to cancellation of order some times. Such cancellation of orders affects the fill rate. Hence, if any SKU is not available, the order should just be removed instead of being changed to some other SKU. 2. Even though the AMCs are required to call the concerned people when an order gets cancelled and inform about it, they are not taking it seriously.The AMCs need to understand that this is in the best interest of every one as the problem can be cured once and for all if they take suitable action. So, this process needs to be enforced strictly. 3. It has been observed that it is very difficult to track wrong deliveries where in the products are delivered to some individual/outlet while the invoice is printed against some other outlet where delivery did not happ en. This can be stopped by implementing a token system where the outlet owner acknowledges the AMC upon delivery using some token. Table of Contents PageAcknowledgement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦v Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. vi Table of Contents†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 List of Figures†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 List of Tables†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 List of Appendices†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 List of Abbreviations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 IINTRODUCTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 1. 1 A BRIEF INTRODUCTION OF THE COCA-COL A COMPANY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 1. 2 INTRODUCTION OF HCCBPL†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 1. 3 SWOT ANALYSIS OF HCCBPL†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 1. 4 PROBLEM FORMULATION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9IIRESEARCH PROBLEM†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 2. 1 PROBLEM STATEMENT†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 2. 2 OBJECTIVES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 2. 3 PROJECT DELIVERABLES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 2. 4 CHALLENGES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 IIIBACKGROUND OF THE STUDY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11 3. 1 RSU METHOD†¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 3. 2 DRAWBACKS OF RSU METHOD†¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11 3. 3 PRE-SALE METHOD.. †¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 3. 4 RIGHT EXECUTION DAILY (RED)†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 3. 5 DISTRIBUTION SYSTEM IN COCA_COLA†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 3. 6 PROCESSES FOLLOWED†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 3. 6. 1 ORDER GENERATION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 14 3. 6. 2 ORDER INTEGRATION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 3. 6. 3 INVOICE AND SETTLEMENT†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦15 IV RESEARCH DESIGN†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 16 4. 1 RESEARCH METHODOLOGY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 16 4. 2 DATA COLLECTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 16 4. 3 FINDINGS: GAPS IN DISTRIBUTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 16 4. 3. 1 SKU AVAILABILITY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 16 4. 3. 2 STOCKOUT OF COCA-COLA†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 17 4. 3. 3 WRONG DELIVERY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 18 4. 3. 4 DAMAGE TO VEHICLE†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 18 4. 3. 5 SHOP CLOSED†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦19 4. 3. 6 BIG VEHICLE UNABLE TO REACH OUTLETS IN LANES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 19 4. 3. AMC NEW TO THE ROUTE†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 19 4. 3. 8 FAKE ORDERS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 20 4. 3. 9 MISCELLANEOUS REASON S†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 20 VRESULTS AND CONCLUSIONS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 21 VIRECOMMENDATIONS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 24 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 25 Appendices†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 26 List of Figures Figure No. Description Page 1 Distributi on network depicting direct and indirect routes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 2 Distribution Channels depicting flow of Fulls and Empties†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 14 3 Graph depicting the variations in fill rate for direct routes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 4 Graph showing the overall increasing trend in Fill rate calculated as simple average week wise†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 22 List of Tables Table No. Description Page 1 Fill Rates in the direct routes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 21 2 Simple Average of the fill rates of the AMCs in the given duration†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 23 List of Appendices Table No. Description Page 1Fill Rate26 List of Abbreviations HCCBPL – Hindustan Coca-Cola Beverages Private Limited CCI – Coca-Cola India MD – Market Developer AMC – Area Market Controller RSU – Ready Stock UnitRGB – Returnable Glass Bottle RED – Right Execution Daily PJP – Permanent Journey Plan CFA – Carry & Forward Agents GOD – Glass on Deposit ROD – Return on Deposit RTM – Route to Market STL – Sales Team Lead SKU – Stock Keeping Unit Chapter 1: INTRODUCTION 1. 1 A BRIEF INTRODUCTION OF ‘THE COCA-COLA COMPANY’ The Coca-Cola Company is the world’s largest beverage company operating in more than 200 countries. It has a portfolio of more than 300 beverage products including sparkling drinks and still beverages such as waters, juices and juice drinks, teas, coffees, sports drinks and energy drinks.The Coca-Cola Company was incorporated in 1892 and is headquartered in Atlanta, Georgia. C oca-Cola originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola  became the world-famous brand it is today. The company’s beverages are served over 1. 6 billion times every day. The company operates a  franchised  distribution system. The Coca-Cola Company manufactures the concentrates, beverage bases and syrups which are then sold to various  bottlers  throughout the world who hold an exclusive territory.The bottling partners play a critical role in the Coca-Cola system as the producers and distributors of nearly 500 beverage brands and they range from international and publicly-traded businesses to small family-owned operations, the vast majority of which are not owned or controlled by The Coca-Cola Company. The bottling partners are responsible for producing, packaging, distributing and merchandising the beverage products worldwide. Coke has relationships with three types of bottlers: independently owned bottlers where the company has no ownership interest; bottlers where the ompany has invested but has a non-controlling ownership interest; and bottlers where the company has invested and has a controlling interest. Separate contracts, or bottler’s agreements, exist between Coke and each of its bottlers regarding the manufacture and sale of Coke products. The Bottler’s Agreements authorize the bottler to prepare designated Coke trademark beverages, package the drinks in authorized containers, and then sell the final product in an identified territory. Bottlers are obligate to purchase all of their concentrates and syrups for designated Coke trademark beverages from the company’s authorized suppliers 1. INTRODUCTION OF HCCBPL Hindustan Coca-Cola Beverages Private Limited  is 100% company owned Bottler in India and reports directly to The Coca-Cola Company. It has 3 business regions, north, south an d central, and operates out of 22 locations across India. The business model includes manufacturing the beverage, distribution and sales, trade marketing and market execution. Coca-Cola was the leading soft drink brand in India until 1977 when it left rather than reveal its formula to the government and reduce its equity stake as required under the Foreign Exchange Regulation Act (FERA) which governed the operations of foreign companies in India.After a 16-year absence, Coca-Cola returned to India in 1993, cementing its presence with a deal with Parle that gave Coca-Cola ownership of the nation's top soft-drink brands and bottling network. Coke’s acquisition of local popular Indian brands including Thums Up, Limca, Maaza, Citra and Gold Spot provided not only physical manufacturing, bottling, and distribution assets but also strong consumer preference. With access to 53 of Parle’s plants and a well set bottling network, an excellent base for the rapid introduction of t he company’s international brands was formed.This combination of local and global brands enabled Coca-Cola to exploit the benefits of global branding and global trends in tastes while also tapping into traditional domestic markets. Leading Indian brands joined the Company's international family of brands, including Coca-Cola, Diet Coke, Sprite and Fanta. Coca-Cola operates through Company Owned Bottling Operations (COBO) or Franchise Owned Bottling Operations (FOBO) which have demarcated territories. While HCCBPL is COBO, Moon and Enrich are FOBOs in the Delhi region.HCCBPL purchases the concentrates and beverage bases from Coca-Cola India (CCI) which is also responsible for local marketing and R&D apart from holding the concentrates. Every action undertaken in Coca-Cola is in some way related to ensuring â€Å"Activated Chilled Availability† of beverages to its consumers. Activation refers to the communication to end consumers regarding the availability of various SKU s of cold drinks and price communication. Chilling refers to the availability of cooler/ice box which ensures that the product is served in a chilled form.Availability refers to making sure that the brand requested by the consumer is available at the outlet. Despite registering world’s highest sales volume growth of 29 per cent in India, the per capita consumption of its beverages in India is currently at 11 servings a year (up from 7 servings a year in 2001) which is very less when compared to 600+ servings a year in Mexico. This when combined with India’s one billion plus population and an emerging middle class makes it one of the most coveted markets for soft drinks across the world. 1. SWOT ANALYSIS OF HCCBPL Strengths: * Distribution Network: With a number of efficient salesmen, over 700000 retail outlets and 8000 distributors, Coca-Cola has a reliable distribution network. * Focus on Quality: The Coca-Cola Company's internal global quality program called The Coca -Cola Quality System (TCCQS) not only covers environment management, but also takes into consideration other business aspects such as safety and loss Prevention (SLP), product quality, packaging quality, process capability improvement and customer satisfaction.Strict compliance with TCCQS, often rated as a program equivalent to the internationally reputed ISO 14001 System, has also enabled all the company-owned bottling plants in the country to successfully get the coveted ISO 14001 Certification from Det Norske Veritas (DNV). * Strong Brands: People across the world easily recognize Coca-Cola and Sprite, Fanta, Limca, thums Up and Maaza have a strong brand image across the country. Weaknesses: Small Scale Sector Reservations: The Company’s operations are carried out on a small scale and due to Government restrictions; the Company finds it very difficult to invest in technological advancements and achieve economies of scale. Opportunities: * Low Per capita Consumption: Despit e registering strong growth in India, the per capita consumption in India is very less at 11 servings per year when compared with other countries like Mexico where it is 600+ servings per year and USA where it is 400+ servings per year. Large Untapped Domestic Market: With one billion plus population and an emerging middle class, India is one of the most attractive soft drink markets in the world. Threats: * License: Whenever the production capacity needs to be increased, the company will have to renew or update the license which is a cumbersome process. This is because the production capacity is mentioned on the license. 1. 4 PROBLEM FORMULATION Distribution (place) is one of the four elements of the marketing mix and it plays a key role in passing the product along the distribution channels.The products produced at the manufacturing plant (Dasna) reach the depots and from there they reach the end consumer either through a direct route (directly to customers) or an indirect route ( passing through sub-distributors/wholesalers to customers). There is a huge demand for the soft drinks especially in summer and distribution system should be reliable to supply the soft drinks to customers as promised on a day-to-day basis. In the direct routes, MDs generate orders for various retail outlets and AMCs deliver the orders the next day.STL or Sales Executives overlook the MDs while RTM is responsible for the AMCs. There should be a strong co-ordination between these two departments if the distribution system was to be perfect as the MDs and AMCs are the frontline workers. However, not everything goes as planned and sometimes delivery does not happen to the retail outlets as promised. This is due to the presence of certain gaps in the distribution system. There is a need to identify these gaps and bridge them in order to improve the distribution system and hence the overall sales.The efficiency of the distribution is measured in terms of Fill Rate. RED scores of the outl ets is directly dependent on the ‘Availability’ of products which accounts for 60 of the 100 points. So, the objective of the project includes identifying the gaps in the distribution system in direct routes by finding out the reasons for non delivery of products as per order received the previous day and tracking the performance of the AMCs in direct routes. For this specific study, only Dilshad Garden which caters to East Delhi has been taken into consideration.The direct routes serviced by Dilshad Garden depot have been studied and the performance of the AMCs has been analyzed. CHAPTER 2: RESEARCH PROBLEM 2. 1 PROBLEM STATEMENT In a company like HCCBPL where the products have a huge demand and are sold so fast that the retailer’s stocks need to be replenished on a daily basis, the distribution network assumes a huge significance. MDs, AMCs and the availability of soft drinks ordered are the three crucial aspects of the distribution system as far as direct rout es are concerned and any shortcoming in any one of these leads to non delivery of products to the customers.These distribution gaps not only affect the Fill Rate but also affect the RED scores of the outlets. Hence identifying the distribution gaps and bridging these gaps is quite essential in improving the distribution network of the company. 2. 2 OBJECTIVES * To find out the reasons for non delivery of products to the outlets from the AMCs and cross check it with the outlets. * To identify the root cause of the persistent problems present in the distribution network and resolve them. * To monitor the performance of the AMCs in direct routes. 2. 3 PROJECT DELIVERABLES Root-cause analysis of the various issues identified in the distribution network. * Recommendations for bridging the distribution gaps in direct routes. * Fill Rates of the AMCs in direct routes 2. 4 CHALLENGES * The AMCs do not always cooperate when asked about the reasons for non delivery as they see it as being que stioned for non performance instead of looking at it as an action necessary for resolving the issues. * Some of the phone numbers of the outlets are switched off/ wrong numbers and this limited the ability to corroborate the reasons given by AMCs. 3. BACKGROUND OF THE STUDY . 1 READY STOCK UNIT (RSU) METHOD Earlier Coca Cola used to follow Ready Stock Unit (RSU) method. In this method each AMC (Salesman) carried a truck full of load to a predetermined area and went to each retail outlet and sold the load as per the requirement of the outlet and availability of different SKUs available on the vehicle. The drawback of such a method was that there was no accountability for the AMC and most of the outlets were left uncovered. In the RSU method, the salesman generated orders and delivered the products simultaneously. 3. 2 DRAWBACKS OF RSU METHODIn the RSU method the salesman had a virtual monopoly over the area that he visited. The salesman could sell all the beverages to just 3-4 outlet s in the area and leave the rest of the retail outlets dry. If the relation between a retail outlet owner and the salesman soured it would mean that the retail outlet would find it very difficult to get Coke products. The retail outlet owners were mostly unaware of the schemes and discounts offered by the company. There was no obligation on the part of salesman to distribute the products fairly among all the outlets in the area. . 3 PRE-SALE METHOD Pre-Sale method was introduced to bridge the gap between the company and its customers. A pre seller generates orders in advance after activating the outlet. He also communicates the schemes and promotional offers to the outlets. Delivery vehicles are loaded as per the orders leading to high vehicle capacity utilization and very less shortage of required SKUs to the retail outlets. The outlets in an area are divided among Tell Sell and MDs such that the orders are taken from the outlets depending on the volumes sold by them.Diamond Outlet s are serviced more frequently than the Gold outlets, Gold Outlets more than Silver and Bronze ones. A Permanent Journey Plan(PJP) determines which outlets will be covered by the MDs and which ones by Tell Sell and on which days. All the MDs carry an MC35 machine with them and all these MC35s are integrated to a common server where each order can be tracked along with the time at which the order has been taken. 3. 4 RIGHT EXECUTION DAILY (RED) One of the key strengths of the company is its ability to directly reach its customers regularly.The sales people are dedicated to building strong and constructive relationships with every one of the various customers, including kiosks, grocery stores, convenience stores, hotels, restaurants, cafes, and bars among others. With such a diverse customer base the sales force has to be highly specialized to understand how to best fulfill customers’ needs. In pursuit of excellence in marketplace execution, Coca-Cola has been implementing a pr ogram we call Right Execution Daily (RED).This program monitors, at the individual outlet level, how well the merchandising standards are implemented and maintained. Furthermore, it helps identify opportunities to make immediate improvements that support growth for both customers and the company. RED is just one part of the company’s efforts to enhance revenue growth opportunities by optimizing the combination of brand, package and price for each consumption occasion. A closer partnership with the customers of the company helps drive a sustainable growth of the business.One of the key strengths of Coca-Cola is its ability to achieve quality in-store execution by having over 17,000 highly trained sales representatives regularly serving approximately 1. 5 million outlets. This direct interaction with customers gives the company a competitive advantage in activating points of purchase and creating value for both customers and its own business. Working together with customers as one team translates into higher customer satisfaction and measurably improved performance. An analysis of the results helped identify key factors that affect shopping references and habits.Focusing on these factors, a set of solutions have been crafted such as repositioning the products on display or re-modeling the entire store, which resulted in better business and increased sales for the customers participating in the program. RED survey has been started in 2007. It adds value to customers and consumers through â€Å"Excellence in Execution† at the point of sale. For conducting RED survey, HCCBPL has hired ACNielsen Company, one of the best market research firms in the world. In the first week of every month, a monthly report on RED scores is sent to HCCBPL by ACNielsen.RED score is calculated for a total of 100 points out of which 60 points are for Availability, 25 for Cooling and 15 for Activation. 3. 5 DISTRIBUTION IN COCA-COLA The manufacturing of all the beverages cat ering to Delhi takes place in the Dasna manufacturing plant located in Ghaziabad, near Delhi. Dasna plant is completely owned by Hindustan Coca-Cola Beverages Private Limited. The beverages are then brought to the depots which are operated by Carry ; Forward Agents (CFA). There are three depots currently operating in Delhi located at Dilshad Garden (referred to as DG), Lawrence Road (referred to as LR) and Okhla.From the depot, the beverages reach the customers either through a direct route or an indirect route. If the trucks carry the beverages directly to the retail outlets as per the order given by these outlets the day before, it is referred to as Direct Route. If the beverages reach the retail outlets through a sub distributor or a wholesaler then it is referred to as an Indirect Route. A wholesaler operates from a single shop and has low margin and a high turnover. The wholesaler is not confined by a fixed territory. In contrast, distributor and sub distributor have defined te rritories.A distributor generally makes a huge investment and is committed to Coca-Cola where as a sub-distributor makes lesser investment and is not committed to Coca-Cola. He seeks out opportunities from other companies as well. Figure1: Distribution Network depicting direct and indirect routes Figure 2: Distribution Channels depicting flow of ‘Full’s and Empties 3. 6 PROCESSES FOLLOWED 3. 6. 1 ORDER GENERATION Every day each MD gets an SMS in the morning which mentions which all SKUs and in what quantities are not available in the depot. So, ideally, the MD is not supposed to take orders for those SKUs.Each MD visits the outlets one by one as per the PJP and punches the order given by retail outlets into the MC35 machine that he carries with him. All the MC35s are integrated to a central server and each order can be traced from the system. The MD also explains the various discount schemes provided by Coca-Cola for the direct route retail outlets and is responsible fo r activation of the outlets. The MD is responsible for registering new outlets, taking down complaints regarding fridge disorders, filling the RED tracker sheet and arranging the drinks in the visi-cooler as per the predefined arrangement. . 6. 2 ORDER INTEGRATION Every night the dump of all the orders is taken ColaNet which includes orders of MDs and orders taken through Tell Sell. This has details of Outlet DD Code, Outlet name, Outlet address, Order Code, Item Code, Quantity in cases and each, market area code, route id and sequence number among others. Using RoadNet these orders are separated according to the Route Ids and an AMC is assigned for each Route. RoadNet makes use of the information about vehicle capacities, sequence numbers and market area codes while allocating outlets to different routes. 3. 6. INVOICE AND SETTLEMENT When AMC comes for route ride next morning, his handle is loaded with the route details which will load details of outlets and orders into the handle. When the AMC delivers the drinks to any outlet, he prints an invoice and gives it to the outlet while retaining a copy of it with him. The AMC can only print invoices against the names of outlets in his particular route which are loaded in the handle and not against any other outlet. When a vehicle goes out of the depot in the morning with the load, a load sheet is printed against the AMC who is responsible for the vehicle.The load sheet includes the list of SKUs and quantities loaded into the vehicle. When the vehicle returns in the evening, a stock sheet is printed which includes a list of all the drinks (SKUs and quantities) left on the vehicle when it is checked in. Also the number of empty RGBs is matched with the number of ‘Full’ RGBs that were loaded on the vehicle in the morning. Each AMC is allowed to report a breakage of 2 Empties and 2 ‘Full’s every day. Finally, the account of each AMC is settled taking all these into account. Glass on Deposit (GOD): Lets say an AMC delivered 1 crate (24 bottles) of 300ml Coca-Cola to an outlet named Sai Agency.Sai Agency only had 19 Empty bottles (also referred to as ‘Empties’) and agreed to pay for the rest of the bottles in cash. Then the AMC prints a GOD bill for 5 bottles (5*5=25Rs) and collects the amount from Sai Agency. If the number of empty bottles fall short when the vehicle checks in, the AMC will have to pay for these missing bottles from his own pocket. Return on Deposit (ROD): The next day if Sai Agency returned the 5 empty bottles, then that will reflect on ROD bill printed for those 5 bottles and Sai Agency gets back its 25Rs. 4. RESEARCH DESIGN 4. 1 RESEARCH METHODOLOGYThe delivery list for each route gives the list of outlets that should be covered on that day for delivery. Whenever delivery happens in an outlet an invoice is printed against that outlet for the list of items delivered and it includes the discount provided. 1) The first step is to identify w hich all outlets have not been covered for delivery by the AMC on that day. 2) A list of outlets against which invoices were printed when matched against the list of outlets in the delivery list for that route gives us the outlets where delivery has not happened on any given day. ) Establish the reason for non delivery in a particular outlet by calling the concerned AMCs and by cross checking with the outlets if necessary. 4) Check if it is a one off incident or a repeat occurrence and take action accordingly. 5) Call random outlets and check that the delivery happened to the correct outlet and that it was not a wrong delivery. 6) The performance of AMCs is measured by calculating ‘Fill Rate’ for the corresponding routes. 7) The ‘Fill Rate’ for all the direct routes combined is calculated to estimate the performance for that day in direct routes.A macro has been written to calculate AMC route wise fill rates saving time and effort. 4. 2 DATA COLLECTION The invoice history report gives the details as well as the summary of the invoices printed the previous day. The dump taken from ColaNet gives the details of the orders taken for the day both by the MDs and through Tell-Sell. Route Wise delivery sheet with details of orders, outlet wise can also be obtained through ColaNet. 4. 3 FINDINGS:GAPS IN DISTRIBUTION 4. 3. 1 SKU availability: Every morning the Market Developer (MD) gets an SMS stating which SKUs are not available in the depot so that the orders for those SKUs are not taken.However, sometimes it so happens that the SKUs that were expected to arrive on a day had not arrived but there are orders taken for that SKU by the MDs. When the orders are integrated in the night, these orders for the unavailable SKUs are changed into some other SKU that is available. When the AMC goes to the outlet the next day, chances are that the outlet owner declines the delivery as it was not exactly what he ordered the previous day. Several orders get cancelled because of the same reason and the AMC brings back all this leftover beverages as there are no takers and this affects his ‘Fill Rate’.Root Cause: Although the MDs get an SMS stating the availability of SKUs, it might not always be accurate. Sometimes the SMS might come a bit too late in the day informing that there has been stock out in some SKU. It could also be sheer negligence on the part of MD while taking the order. The logic behind changing these orders for unavailable SKUs into some others those are available at the time of integration is that the outlet owners might just take any other SKU that is available given the high demand for cold drinks in general in summer.The outlet owners are expected to take any other SKU instead of getting nothing despite giving an order. However, what actually happened in the market was quite the contrary. The outlet owners are very particular about the SKUs of cold drinks that they want and are not ready to budge. As a result most of the orders where there had been a change of order got cancelled and were brought back to the depot by the AMCs. This had a very big impact on the ‘Fill Rates’ in the direct routes.Recommendation: When this issue had been brought to the notice of the depot manager, he had realized that this was indeed a major problem resulting in the cancellation of most of the orders and hence stopped changing the orders taken. So, if the orders requested for some SKU which was not available, it is just removed from the order instead of being changed to some other SKU. The implementation of this resulted in lesser cancellation of orders due to SKU availability problems and in better Fill Rates. 4. 3. 2 Stock out of Coca-ColaThe company offers several discount schemes in the direct routes and these schemes keep changing frequently. Generally, on every 1 crate of 300ml beverages of any SKU, two bottles are offered as free. By default, Coca-Cola bottles are offered as free for any SKU. This turns out to be a problem when there is a stock out of Coke bottles in the depot. When the AMC goes out for delivery and his handle is showing the scheme as giving out 2 free Coke bottles for 1 crate of Limca (300 ml), while actually Coke bottles are not available in the depot/on the vehicle, he cannot print the bill for that and hence the order gets cancelled.Root Cause: It is learned that the person integrating the orders in the night is informed to make Coke as the default SKU for the free bottles of any other SKU. However, the frequently changing schemes and the changing stock availability in the depot mean that the person integrating the orders is not well equipped with necessary information regarding stock outs which gives rise to the problem. Recommendation: A suggestion has been made to the depot manager to make a file containing details of stock availability and the details of schemes and share it in the common folder.The person who integrates the data nee ds to first check out this file to get a clear idea of the schemes and the availability of SKUs before proceeding to prepare the delivery lists. This way, if Coke were to be out of stock in the depot, say Limca or Thums Up whichever SKU is available could be given as free thereby eliminating the scheme problem. 4. 3. 3 Wrong Delivery Every morning before the AMC leaves the depot his handle is loaded for the particular route in which he goes.So AMC can only print invoices only against the names of the outlets appearing in the delivery list of his route and cannot print invoices against any other outlets. Sometimes it so happens that the AMC actually gives away some of the crates of drinks to some individual/outlet which is not in the delivery list and prints the invoice against one of the outlets in the delivery list even though he did not actually deliver the order of that outlet. This does not have any effect on the Fill Rate of the AMC as such but it affects the RED scores of thos e outlets where delivery did not happen as 60 points out of the total of 100 re for availability. Recommendation: In order to prevent the wrong deliveries, some kind of acknowledgement is needed from the outlet owners which indicate that the AMC has actually visited the outlet and not faked an invoice. It is not feasible to set aside one person just to call all the outlets and cross check the invoices at the end of each day in all the routes. It was suggested that the AMCs get the carbon copy of the invoices (that are brought back along with them) signed by the owners of the outlet.But, it was told that the outlet owners have a widespread perception that when they sign on the invoices, it would mean that they are taking the delivery on credit and hence that suggestion could not be implemented. Then it was suggested that the AMCs get the carbon copies of invoices stamped by the outlets to prevent fake invoices. However, even that suggestion could not be implemented as stamping the ca rbon copy of invoice is done only by the incentive parties and not by other outlets. As preventing wrong delivery is one crucial step in improving RED scores, another suggestion is to implement some kind of token system.When the MD visits each outlet for taking the orders, he can give a token which is collected by the AMCs the next day upon delivery to the outlets. This would also prevent wrong deliveries and fake invoices. 4. 3. 4 Damage to the vehicle There have been instances when the vehicle was damaged mid way through the route or sometimes just as it moved out of the Dilshad Garden depot. There has also been an instance when the vehicle met with an accident and the AMC had to sit in police station for the rest of the day.In such situations, the rest of the outlets in the route do not receive any delivery which drastically affects both the Fill Rates of the AMCs and the RED scores due to non availability of drinks. Recommendation: A back-up vehicle needs to be maintained in the depot which can cover for the damaged vehicle when need arises. If the costs do not allow a spare vehicle to be maintained in the depot, at least a mechanic should be dispatched immediately to the location to rectify the damage as quickly as possible. 4. 3. 5 Shop ClosedOne most common reason given by the AMCs when delivery does not happen in some outlets is that the shop is closed. Upon cross checking with the outlet it is found that the shop was indeed closed. There are some specific areas where shops are usually closed on a particular day in the week. For example, in ‘Murga Mandi’ area, most of the outlets remain closed on Tuesdays. Also most of the Dairies (like MAL Dairy in Madhu Nagar) remain closed through the afternoon and so any order for these dairies need to be delivered in the morning itself.Recommendation: If it is known that the outlet remains closed on a particular day, then the MD should be asked not to take the order for that outlet on the day before. For example, MD visiting ‘Murga Mandi’ area should be given his weekly off on Monday so that no orders will be due for delivery on Tuesday in the area when the outlets remain closed. Also when it comes to dairies, if it is feasible for the AMC to deliver the order of the dairy before afternoon without having to make a detour from his normal route, then it should be done so.If that were not feasible then the MD should be asked to stop taking orders from that particular dairy and it should be removed from the MDs PJP. Taking the order and not delivering it leads to both customer dissatisfaction and affects Fill Rate of the AMC as well. 4. 3. 6 Big Vehicle unable to reach outlets in small lanes There have been several instances of AMC complaining that the outlet could not be reached on the big vehicle as it is located in some small lane. There have been a few instances where the outlet belonged to some sub-distributors area and the MD still took the order.In one particular area (Krishna Nagar) there are several outlets on either side of the road where the vehicle could not be stopped for delivery and hence these outlets are supposedly being moved out of the direct route. Recommendation: MD should be asked not to take orders from outlets belonging to some sub-distributor just to increase the number of orders taken. Trolleys need to be provided for the AMCs where the outlets are inaccessible. 4. 3. 7 AMC new to the route Most of the AMCs are experienced and have been going in the same routes for quite some time now and are well aware of all the outlets featuring on the delivery list.However, there have been instances where an AMC is new to a particular direct route and is not well aware of the location of the outlets. The AMC could be a one off replacement for the AMC regularly going in that area or he could be new to direct routes. In such cases, it has been observed that the AMCs do not take pains of calling the MDs for finding out the location of th e outlets which they could not find. They just return all the orders for the outlets they do not find. Thus when a new AMC goes in a direct route an abysmal drop in the Fill Rate for that route has been observed.Narender Sharma is a case in point for the Dilshad Garden depot. Recommendation: The AMCs should be made to call the MDs in case they are not able to find the location of any outlet. The AMCs should have the numbers of the MDs of that particular routes and it should be made clear that not being able to locate any outlet is not a good enough reason to not deliver the order for that outlet. 4. 3. 8 Fake orders Most of the times the outlet owners just reject the delivery saying that they haven’t given any order in the first place the previous day or that they have ordered for a different SKU than what appears in the delivery list.When the outlet owner says that he has not given any order the previous day it could mean one of the two things. First, the outlet owner is lyi ng as he does not want to take the delivery due to some other reason like not having enough money or already having enough stock in his cooler. Second, the MD has punched in a fake order. A fake order means that the MD has not visited the outlet the previous day but has punched in some random order under the outlet just to meet his target for the day in terms of the number of crates.When an order gets cancelled due to any of these reasons, it is the responsibility of AMC to confront the MDs for taking fake orders and inform the STL concerned that the MD has taken a fake order. If this communication does not happen, then there is no other way for STLs to come to know of fake orders being taken by MDs. Recommendation: It is already suggested that the AMCs call MD/STL without fail when the outlet rejects the delivery. However, this has not been enforced properly and the AMCs are not following these instructions despite repeatedly asking them to do so.The AMCs should be strictly warned to comply with the procedure so that fake orders can be minimized and Fill Rate can be improved. 4. 3. 9 Miscellaneous reasons Upon close observation, some outlets have been identified where there have been persistent issues for quite a while and delivery in these outlets did not happen for months together. Some of the issues include problem with scheme, replacement and incentive party. For example, for the outlet named Shaheen Pan located in Mayur Vihar Phase1, there has been a problem with the discount scheme right from the beginning.Still, orders are taken for that outlet every other day even though delivery does not happen. This affects the fill rate of the AMC going in that route. Recommendation: These kinds of outlets need to be singled out and issues resolved one by one. The responsibility to identify the problems should rest with the AMC because he is the one who gets to know of the problem. Instead of just ignoring it, the AMC should be asked to report such issues to the ST Ls concerned so that the problem can be resolved once and for all. CHAPTER 5: RESULTS AND CONCLUSIONSThe following table gives the Fill Rates in the direct routes in Dilshad Garden depot for the given dates. Date| Direct Route Fill Rate| 4/29/2010| 65. 38208| 4/30/2010| 76. 58787| 5/1/2010| 78. 9128| 5/3/2010| 71. 20842| 5/4/2010| 71. 97019| 5/5/2010| 72. 72874| 5/6/2010| 75. 89733| 5/7/2010| 70. 40817| 5/9/2010| 75. 67431| 5/10/2010| 78. 7004| 5/11/2010| 72. 59727| 5/12/2010| 74. 52693| 5/13/2010| 68. 4801| 5/14/2010| 74. 24813| 5/15/2010| 80. 77308| 5/16/2010| 81. 0852| 5/17/2010| 74. 33275| 5/18/2010| 80. 26975| 5/19/2010| 82. 7375| 5/20/2010| 80. 17823| /21/2010| 75. 66602| 5/23/2010| 81. 29576| 5/24/2010| 80. 03314| Figure 3: Graph depicting the variations in fill rate for direct routes It can be observed that the fill rate for the direct routes has increased from mid 70s to 80s with one-off variations. A simple average of the fill rates for the four weeks shows a general incre asing trend. Figure 4: Graph showing the overall increasing trend in Fill rate calculated as simple average week wise The simple average is calculated by taking an average of the fill rates of direct routes for each week’s data.This shows a general increasing trend with the average fill rate increasing from around 72% in the first week of May to around 80% by the end of third week. A simple average of the fill rates of the AMCs within this duration is as follows AMC Name| Fill Rate*| Kalyan Singh| 88. 37654| Ashok Sharma| 87. 76629| DK Sharma| 85. 03183| Uday Singh| 84. 6047| Sajan padiyar| 82. 70731| Rakesh Kumar| 77. 69646| AK Shukla| 77. 00473| CP Shukla| 75. 74619| Suraj Sawaria| 74. 75485| Laxman Singh| 71. 65821| Kapil malhotra| 69. 60537| Rajesh Tiwari| 66. 83779| Narender Sharma| 61. 06509|This indicates that Kalyan Singh has been performing most consistently from among the AMCs going in the direct routes. It has been observed when on a route ride with Kalyan Singh th at he maintains a very good relationship both with the outlet owners in the area and with the MD responsible for the area. Narender Sharma has more often been a replacement for some other AMC and not regular for the direct route which shows in his Fill Rate. CHAPTER 6: RECOMMENDATIONS 1) If the orders request for some SKU which is not available, it should be just removed from the order instead of being changed to some other SKU. ) If Coke is out of stock in any of the quantities, the discount scheme should be suitably modified so that a problem does not arise while printing invoice with the handle at the time of delivery by AMC. 3) IN order to prevent wrong delivery, some kind of token system where the outlet owner acknowledges receipt of products from the AMC needs to be implemented.4) In order to prevent complete loss of sales in a route due to vehicle damage, a backup vehicle should to be maintained at the depot. ) If it is known that some outlets are closed on particular days of the week, MDs should be asked not to take orders for those outlets the day before. 6) Trolleys need to be supplied to AMCs in order to reach certain outlets which are located in small lanes where the vehicle cannot reach the outlet. 7) The process of calling MDs/STLs when order gets cancelled due to rejection from outlets should be enforced strictly.REFERENCES http://en. wikipedia. org/wiki/The_Coca-Cola_Company http://www. thecoca-colacompany. om/ourcompany/the_cocacola_system. html http://www. coca-colaindia. com/aboutus/aboutus_ccindia. aspx APPENDIX 1 Fill Rate: Fill Rate is a measure of the amount of order delivered versus the amount of order initially received for a given day. Calculation: Number of crates of order delivered / Number or crates of order received Example: The total order received in a route for a given day is 100 crates. However, only 80 crates of beverages have been delivered in that route on that day. Then the fill rate for that route is given as 80/100 or 80 %.

The Short Cut Home

Peter and his friends were discussing the rumours about a street which is a shortcut from school to his house. They were talking about how the street is deserted, with only one house in the middle. When they were walking home from school the pace of Peter's steps increased as they went past it. Peter felt a shiver going down his spine. The street was pitch black as there were no streetlights. There were wooden planks boarding up the windows. The next day, Peter was going home from school. It was dark and he was walking alone as he had got an hour's detention after school for swearing at a teacher. He thought to himself that he should take the shortcut home as he was late. Suddenly he stopped. He thought about the things his friends had been talking about. â€Å"A murder happened here 2 days ago† Laura said. He was thinking should he go or not. â€Å"All that stuff is nonsense† he thought and stepped into the dark, pitched black street. At first it felt normal, but as he kept on going he saw a strange light flicker in the old, abandoned house. He jumped and stopped. Should he go back or keep walking? Peter deep in his thoughts went nearer to the house. He didn't know what he was thinking. As he reached nearer and nearer to the house, he felt his neck tingle. The window was high so Peter got a small box and placed in under the sill. He looked and peeped through a small hole in the plank. He could see out of the corner of his eye a man. A thin man, tall with a long overcoat on. He had a shiny kitchen knife. Peter suddenly saw a woman on the floor with tape masked over her mouth. Her hands and feet were tied. â€Å"BANG!† Peter fell off the box. The man heard the sound and ran to the front door. Peter swiftly went to the back of the house and hid behind a bush. The man shouted â€Å"Who's there?!† Peter, not knowing what he should do stayed deadly still. He felt the footsteps getting closer and closer. Thoughts were running through his mind. â€Å"Why did I come here? What should I do?† Run or stay? If he ran he might get caught but he might still get caught just staying there. The man kept getting closer and closer. Peter could hear his heart beating. Then the footsteps suddenly stopped. Peter was sure he was still there but at the same time he was sure that he had gone. He peeped over bush. The man was walking back, checking the grounds as he was going. Peter desperate to get out of there ran as fast as he could. The man stealthily shifted round and saw a glimpse of Peter's face. He ran after Peter. Peter was running as fast as he could, trying to catch his breath. The man reached out and he was about two-three centimetres away from him. He grabbed Peter. He was scared to death and he burst into tears. The man took Peter quickly into his house. As Peter entered he could see his own breath. It was cold. Peter felt like he was entering a freezer. He saw the woman lying on the floor. Her mouth masked and her hands and feet tied together. There were knives on the floor next to the woman. Peter jumped and screamed. The man put his hand over Peter's mouth and commanded him to â€Å"Shut up or you'll get the same thing as the woman.† Peter slowly calmed down and got his breath back. Thoughts were running through his mind. Should he go for the door? What did he mean by saying â€Å"the same thing as the woman?† Was he going to let him go? Maybe it was just a plan to shut him up. â€Å"Look, this is the important thing. You've got to promise me something† explained the man. Peter nodded his head. â€Å"If I let you go, you've got to promise not to tell a soul about what you saw in this house. Even if you mention one tiny bit then I'm coming after you.† Peter nodded in fear. â€Å"I'll be onto you faster than a dog on a cat. Don't underestimate me lad. If you cross me then you've had it. Understood?† shouted the man. Peter let out a low grunt. The man led Peter to the door and let him go. He ran as fast as he could until the dark, pitched black street disappeared and he reached the gentle, warm glow of the streetlights. When Peter got home he went upstairs and quickly got into his bed. Peter woke up the next day feeling much better. He went to school with a big bright smile on his face looking like nothing happened to him. As he reached school he decided that he should tell his mates what happened as he thought the man doesn't even know where he lives so how can he do anything to him? His mates didn't believe him at first but eventually they did. Peter wasn't scared of the man anymore. That evening, when Peter reached home after school, his phone rang. He picked it up. â€Å"Hello†, Peter said. â€Å"You're dead†, barked a hard voice. Peter realised it was the man from the house. â€Å"I know where you live and I'm coming to get you!†

DBQ Middle Ages Essay

The Middle ages began after the fall of the Roman Empire. It can be defined as a time of minimal cultural and scientific achievements, suffering, feudalism, and power of the church. The labels for the Middle Ages that best describe the era between 500 and 1400 in Europe are the Dark Ages, the Age of Feudalism, and the Age of Faith. The Middle Ages should be labeled the Dark Ages because of the years of suffering that was inflicted from invasions. Invaders, usually from the North, would come into towns and completely lay waste to everything. These invasions made people live in fear and abandon their homes in refuge of safer places. In document one, â€Å"They sacked town and village and laid waste the fields†¦there is no longer any trade, only unceasing terror†¦the people have gone to cower in the depths of the forest or inaccessible regions.† Besides people’s homes being destroyed from invasions, many people were killed and their belongings and even loved ones taken. In document 3, â€Å"842, in this year there was a great slaughter in London and Quentavic and Rochester†¦843 the Northmen, with their boats filled with booty, including both men and goods, return to their own country.† The Dark Ages has a negative connotation to it, so this label rightly matches the terrible inv asions that occurred leaving families devastated. The Middle Ages should also be labeled the Age of Feudalism because of the absence of imperial authority that was replaced by local political organization known as the feudal system. The feudal system was based on loyalty and obligations between landlords in their vassals. In exchange for protection and land (fiefs) from the Lord, the vassle gave the Lord his loyalty, military service, and ransom if needed, as shown in the feudal obligations of document 4. After the fall of the Roman Empire, its territories in Europe had to protect themselves from outside invaders. To do this, these local kingdoms gave land to those willing to send knights in order to protect the kingdom. In Document two John of Toul is a vassle to the count and countess of Champagne and takes the Homage Oath, â€Å"I, john of Toul†¦will send to the Count and Countess of Champagne the knights who is service I owed to them for this fief which I hold.† Without the loyalty and service from the vassals to the landlord, the feudal system would crumble  leaving that territory defenseless against invaders and rival kingdoms. Finally, the Middle Ages should be labeled the age of faith because of the solid organization and power the Catholic Church demonstrated. The power of the church can merely be seen through its cathedrals as shown in document 10. A lot of money, materials, and labor were required to build the cathedral and only a wealthy and powerful organization could build them. The church even tried to limit warfare between landlords by decreeing days of peace when no battles or attacks could occur. In document 5, the Church believes in the word of God and called for the observance of the Truce of God, â€Å"on every Sunday, Friday, and Saturday, and on feast days no one may commit murder, arson, robbery, or assault.† Besides power, the Catholic Church had a lot of influence over people. Some people gave up the life they knew to follow God and join a monastic order. This is evident in document 8, an excerpt adapted from monastic vows taken by a brother that had an ordinary life but gave it up for a life with God. â€Å"I renounce my own will for the will of God†¦I accept all hardships of the monastic life†¦I promise to remain a monk in this monastery.† The calling of Crusades by the church shows its influence it had over people even in times of war. Pope Urban II was the head of the Catholic Church and he believed it was God’s will to call for a crusade to recapture the holy lands. In document 9, â€Å"your brethren of the Middle East are in urgent need of your help†¦the Turks and Arabs have attacked†¦they have occupied more and more of the lands of the Christians.† Document 8 shows the church’s religious influence while document 9 shows its political influence. In conclusion the Dark Ages, the Age of Feudalism, and the Age of Faith are labels that best describes the Middle Ages. The Middle Ages were low on cultural and scientific achievements and lived off of the knowledge from civilizations before them. Document 6, â€Å"it performs the function of the knowledge and treasures of what had come before.† Its output of creativity and originality did not in any way surpass the turmoil from invasions, political organization from feudalism, or the power of the church, to be known as a golden age. Document 7, â€Å"medieval culture was in perfect, was restricted to a narrow circle of superior minds.† To better understand that  the Middle Ages produced a low amount of cultural and scientific achievements I would need an additional document of a list of achievements produced during this era. I would be able to compare this to other achievements produced in civilizations during their Golden Age.

Cultural Consideration.Education and support programs Essay

Psychology refers to an academic and applied discipline involving the scientific study of behaviors and mental functions (Colman 2010). The immediate goal of understanding an individual or group’s psychology is to enable the counselor establish general principles to be applied while researching specific cases. When carrying out research, psychologists explore concepts such as cognition, perception, motivation, brain functioning, interpersonal relationships such as psychological resilience and family resilience. Psychological knowledge is important on matters of individual assessment and treatment of mental health problems. Research shows that many people develop mental problems due to life challenges they have ever experienced. This report encompasses a group of children from a foreign country (Nigeria) living in my area of jurisdiction as refugees with foster families. They are aged between 9-13 years. From their previous refugee camp, they led a life of challenges and violence despite their young age. Some of the challenges they have undergone include poor living conditions, faced with rampant diseases, food scarcity, sleeping in rudimentary shelters. They were also exposed to brutal violence where they saw their family members being murdered, experienced sexual assaults and saw their houses being burnt where some were injured in the attacks of their villages. This paper explores psychological effects as a result of violence and the prevention measures used to foster resilience. Psychological effects of violence                  The diverse sequelae related to violence have been well documented. According to Hann (1993), exposure to violence, either directly experienced or witnessed leads to children’s self-reports of distress. Research shows that when a child is exposed to violence, the following symptoms are observed; loneliness, loss of desire for amusement, sadness, inattention, daydreaming, nightmares, disrupted sleep, intrusive, disturbing and imagery, easy perturbation, fear of death, and separation anxiety. In most cases, boys are known to cope with psychological effects caused by violence exposure compared to girls of the same age. Children try to cope with loss and fears associated with violence by pretending not to care about anything, restricting their activities, anxious attachment to their mothers, imitative aggressive play and counter-phobic displays of bravado (Osofsky 1993). Research shows that, effects of violence may also spill into relationships with fr iends and peers inform of aggressive behavior and emotional withdrawal, of which they may both result to an ultimate rejection by the peers (Turner & Beidel 1995). Intervention program                  An intervention refers to a deliberate process by which a strategy of implementing change into a person’s thoughts, behaviors and feelings is introduced (Cook 2009). The overall intervention’s objective is to confront a person in a friendly way allowing them to understand their destructive behavior or actions and how it may affect themselves, friends and family. The immediate aim/goal of the intervention program is to make the person suffering listen and accept to be helped. On the other hand, programs consist of a number of coordinated interventions that are made available for a given period (Swanson 2011). Education and support programs                  The above mentioned children from Nigeria have faced many challenges affecting their normal way of living. This intervention program is meant to foster resilience or help the Nigerian children recover from their past experiences. As a mental health worker, I have to implement a strategy that enhances favorable and friendly environment for the survival of these children. Provision of material assistance such as clothes, books, food, proper housing and other basic needs becomes the first priority. Either at individual, family or community level, they need education together with guidance and counseling with the aim of trying to make them forget their past experiences. Having witnessed their parents being killed, their houses being burnt and others getting injured, this may affect their cognitive development and later bring complications to their future lives. Another prevention strategy is ensuring that they interact with others through games, education and other social activities. Such interventions make them feel acceptable within the community and prevent psychological effects related to loneliness. Cultural universality versus cultural specificity                  Cultural universality refers to a multiple of cultural aspects acceptable on a global scale (Leininger 2010). On the other hand, cultural specificity refers to a thing, event, or idea that is unique to a particular culture (Hirschfeld 2008). The Nigerian children are living in a foreign nation where there are different traditions and cultures. In order to maintain ethical standards towards dealing with the refugees, their culture must be respected while those events which are accepted globally they are encouraged to participate with others. When designing the intervention program, it is important to understand the cultural traditions of Nigerians as it facilitates better and efficient interaction through the available social activities. This will ensure that their cultures are respected which facilitates the development of self-esteem among the children. The culture of Nigeria is characterized by their multiple ethnic groups. However, they have unique ways of practicing their cultural traditions. These practices such as festivals, weddings and names and naming ceremonies are very crucial when designing the intervention program to help the Nigerian children. The invention should be designed in a way that incorporates these traditions for effective implementation. Ethical consideration refers to the acceptable ethical principles applied when tackling a particular issue. The intervention program should be designed in a friendly way that is not harmful to the victims of violence. Secondly, the subject has to accept failure to which the program should not be implemented as it is unethical to tackle a particular issue without the consent of the affected. References Colman, A. M. (2010). What is psychology? (3rd ed.). London: Routledge. Cook, R. (2009). Intervention. New York: G.P. Putnam’s Sons. Hirschfeld, L. A., & Gelman, S. A. (2008). Mapping the mind: domain specificity in cognition and culture. Cambridge: Cambridge University Press. Leininger, M. M., & McFarland, M. R. (2010). Culture care diversity and universality: a worldwide nursing theory (2nd ed.). Sudbury, MA: Jones and Bartlett. Swanson, B. B. (2011). What is a quality preschool program?. Washington, D.C.?: ERIC. Source document